SOC 41-4011 · Madison, WI metro

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products Salary in Madison, WI

The average salary for sales representatives, wholesale and manufacturing, technical and scientific products in Madison, Wisconsin is $94,260 a year ($45.32 an hour), according to BLS estimates for May 2025. The median is $90,680: half of the 720 people in this job in the Madison, WI metro area earn more than that, half earn less. That average is 21% less than the U.S. average for this job ($119,730).

$94,260average per year

$45.32 / hourMedian $90,680Take-home ≈ $71,055

  • $56K10th
  • $76K25th
  • $91KMedian
  • $103K75th
  • $129K90th

median average · bar = middle 50% of workers · how to read it

720people in this job
-21%vs U.S. average
#3 of 9Wisconsin metros
97cost of living (U.S. = 100)
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Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products pay range in Madison

New workers and the lowest-paid 10% earn about $55,500 a year or less, while the top 10% make $128,910 or more. The middle half of sales representatives, wholesale and manufacturing, technical and scientific products in Madison earn between $75,860 and $102,860.

  • $56K10th
  • $76K25th
  • $91KMedian
  • $103K75th
  • $129K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$94,260$7,855$45.32
Median$90,680$7,557$43.60
Entry level (25th percentile)$75,860$6,322$36.47
Experienced (75th percentile)$102,860$8,572$49.45

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products pay in Madison vs. Wisconsin and the U.S.

Sales representatives, wholesale and manufacturing, technical and scientific products in Madison earn about the same as the Wisconsin average ($91,920) and 21% less than the U.S. average ($119,730). At the median the gap is -14% against the U.S. median of $104,920.

AreaAverageMedian10th pct.90th pct.Jobs
Madison$94,260$90,680$55,500$128,910720
Wisconsin$91,920$78,480$49,900$160,4303,390
United States$119,730$104,920$52,600$200,440284,800

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary after taxes in Madison

On the average salary of $94,260, a single filer in Madison takes home about $71,055 a year, or $5,921 a month and $2,733 every two weeks. Taxes take 25% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is Madison a good place for sales representatives, wholesale and manufacturing, technical and scientific products? Pay vs. cost of living

Prices in the Madison area are 3% below the U.S. average (BEA price parity 97.3), so the average $94,260 buys what about $96,889 would buy in a typical U.S. metro. This job pays 1.6 times the median wage of all jobs in Madison ($58,080). A typical home costs $452,769, or 4.8 years of this average salary before tax.

See what $94,260 is worth in another city

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary in other Wisconsin cities

Madison ranks 3rd of 9 Wisconsin metro areas for this job; Kenosha pays the most ($102,530).

All Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salaries in Wisconsin

Highest-paying cities for sales representatives, wholesale and manufacturing, technical and scientific products

San Jose, CA pays this job the most of the metro areas we cover ($163,660).

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary by city

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Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary in Madison: questions

How much do sales representatives, wholesale and manufacturing, technical and scientific products make an hour in Madison?

$45.32 an hour on average, and $43.60 at the median (BLS, May 2025).

What is the entry-level sales representatives, wholesale and manufacturing, technical and scientific products salary in Madison?

The lowest-paid 10% earn about $55,500 a year and the 25th percentile is $75,860, a fair guide to starting pay.

What is the sales representatives, wholesale and manufacturing, technical and scientific products take-home pay in Madison?

About $71,055 a year ($5,921 a month) for a single filer on the average salary of $94,260.

Do sales representatives, wholesale and manufacturing, technical and scientific products earn more in Madison than elsewhere?

The average here is 21% less than the U.S. average for this job ($119,730).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-4011; area Madison, WI (31540). Relative standard error of the mean wage: 2.8%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.96, this job is about as common as in the U.S. overall.

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