SOC 41-3021 · Madison, WI metro

Insurance Sales Agents Salary in Madison, WI

The average salary for insurance sales agents in Madison, Wisconsin is $95,410 a year ($45.87 an hour), according to BLS estimates for May 2025. The median is $80,700: half of the 1,090 people in this job in the Madison, WI metro area earn more than that, half earn less. That average is 17% more than the U.S. average for this job ($81,480).

$95,410average per year

$45.87 / hourMedian $80,700Take-home ≈ $71,796

  • $50K10th
  • $61K25th
  • $81KMedian
  • $105K75th
  • $152K90th

median average · bar = middle 50% of workers · how to read it

1,090people in this job
+17%vs U.S. average
#6 of 13Wisconsin metros
97cost of living (U.S. = 100)
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Insurance Sales Agents pay range in Madison

New workers and the lowest-paid 10% earn about $49,780 a year or less, while the top 10% make $152,330 or more. The middle half of insurance sales agents in Madison earn between $60,990 and $104,520.

  • $50K10th
  • $61K25th
  • $81KMedian
  • $105K75th
  • $152K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$95,410$7,951$45.87
Median$80,700$6,725$38.80
Entry level (25th percentile)$60,990$5,082$29.32
Experienced (75th percentile)$104,520$8,710$50.25

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Insurance Sales Agents pay in Madison vs. Wisconsin and the U.S.

Insurance sales agents in Madison earn about the same as the Wisconsin average ($94,630) and 17% more than the U.S. average ($81,480). At the median the gap is +30% against the U.S. median of $62,280.

AreaAverageMedian10th pct.90th pct.Jobs
Madison$95,410$80,700$49,780$152,3301,090
Wisconsin$94,630$79,450$47,430$163,3807,860
United States$81,480$62,280$37,330$138,140479,100

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Insurance Sales Agents salary after taxes in Madison

On the average salary of $95,410, a single filer in Madison takes home about $71,796 a year, or $5,983 a month and $2,761 every two weeks. Taxes take 25% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is Madison a good place for insurance sales agents? Pay vs. cost of living

Prices in the Madison area are 3% below the U.S. average (BEA price parity 97.3), so the average $95,410 buys what about $98,071 would buy in a typical U.S. metro. This job pays 1.4 times the median wage of all jobs in Madison ($58,080). A typical home costs $452,769, or 4.7 years of this average salary before tax.

See what $95,410 is worth in another city

Insurance Sales Agents salary in other Wisconsin cities

Madison ranks 6th of 13 Wisconsin metro areas for this job; Fond du Lac pays the most ($118,600).

All Insurance Sales Agents salaries in Wisconsin

Highest-paying cities for insurance sales agents

Fond du Lac, WI pays this job the most of the metro areas we cover ($118,600).

Insurance Sales Agents salary by city

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Reviewed before it counts. Insurance Sales Agents in Madison, WI.

Insurance Sales Agents salary in Madison: questions

How much do insurance sales agents make an hour in Madison?

$45.87 an hour on average, and $38.80 at the median (BLS, May 2025).

What is the entry-level insurance sales agents salary in Madison?

The lowest-paid 10% earn about $49,780 a year and the 25th percentile is $60,990, a fair guide to starting pay.

What is the insurance sales agents take-home pay in Madison?

About $71,796 a year ($5,983 a month) for a single filer on the average salary of $95,410.

Do insurance sales agents earn more in Madison than elsewhere?

The average here is 17% more than the U.S. average for this job ($81,480).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-3021; area Madison, WI (31540). Relative standard error of the mean wage: 4.6%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.86, this job is about as common as in the U.S. overall.

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