Personal Financial Advisors pay range in San Francisco
New workers and the lowest-paid 10% earn about $76,900 a year or less, while the top 10% make $450,120 or more. The middle half of personal financial advisors in San Francisco earn between $105,850 and $293,030.
- $77K10th
- $106K25th
- $161KMedian
- $293K75th
- $450K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $214,350 | $17,862 | $103.05 |
| Median | $160,610 | $13,384 | $77.22 |
| Entry level (25th percentile) | $105,850 | $8,821 | $50.89 |
| Experienced (75th percentile) | $293,030 | $24,419 | $140.88 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Personal Financial Advisors pay in San Francisco vs. California and the U.S.
Personal financial advisors in San Francisco earn 26% more than the California average ($170,070) and 37% more than the U.S. average ($156,670). At the median the gap is +53% against the U.S. median of $105,070.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| San Francisco | $214,350 | $160,610 | $76,900 | $450,120 | 7,130 |
| California | $170,070 | $130,330 | $67,690 | $393,860 | 32,200 |
| United States | $156,670 | $105,070 | $50,190 | $357,020 | 266,800 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Personal Financial Advisors salary after taxes in San Francisco
On the average salary of $214,350, a single filer in San Francisco takes home about $143,653 a year, or $11,971 a month and $5,525 every two weeks. Taxes take 33% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Is San Francisco a good place for personal financial advisors? Pay vs. cost of living
Prices in the San Francisco area are 16% above the U.S. average (BEA price parity 115.6), so the average $214,350 buys what about $185,403 would buy in a typical U.S. metro. This job pays 2.2 times the median wage of all jobs in San Francisco ($74,260). A typical home costs $1,149,215, or 5.4 years of this average salary before tax.
Personal Financial Advisors salary in other California cities
San Francisco ranks 1st of 21 California metro areas for this job, the best-paid in the state.
- San Francisco$214,350
- San Jose$206,970
- San Diego$175,290
- Santa Maria$170,980
- Sacramento$156,410
- Vallejo$152,900
- Los Angeles$151,050
- Salinas$146,330
- Napa$145,720
- Santa Cruz$145,190
Highest-paying cities for personal financial advisors
Staunton, VA pays this job the most of the metro areas we cover ($258,100).
- Staunton, VA$258,100
- Naples, FL$227,090
- New York, NY$217,170
- Macon, GA$214,380
- San Francisco, CA$214,350
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Personal Financial Advisors salary in San Francisco: questions
How much do personal financial advisors make an hour in San Francisco?
$103.05 an hour on average, and $77.22 at the median (BLS, May 2025).
What is the entry-level personal financial advisors salary in San Francisco?
The lowest-paid 10% earn about $76,900 a year and the 25th percentile is $105,850, a fair guide to starting pay.
What is the personal financial advisors take-home pay in San Francisco?
About $143,653 a year ($11,971 a month) for a single filer on the average salary of $214,350. California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Do personal financial advisors earn more in San Francisco than elsewhere?
The average here is 37% more than the U.S. average for this job ($156,670).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-2052; area San Francisco-Oakland-Fremont, CA (41860). Relative standard error of the mean wage: 4.7%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
- Job concentration: location quotient 1.75, this job is 1.8 times as concentrated as in the U.S. overall.
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