SOC 41-3021 · La Crosse-Onalaska, WI-MN metro

Insurance Sales Agents Salary in La Crosse, WI

The average salary for insurance sales agents in La Crosse, Wisconsin is $102,970 a year ($49.50 an hour), according to BLS estimates for May 2025. The median is $80,300: half of the 130 people in this job in the La Crosse-Onalaska, WI-MN metro area earn more than that, half earn less. That average is 26% more than the U.S. average for this job ($81,480).

$102,970average per year

$49.50 / hourMedian $80,300Take-home ≈ $76,666

  • $47K10th
  • $56K25th
  • $80KMedian
  • $122K75th
  • $205K90th

median average · bar = middle 50% of workers · how to read it

130people in this job
+26%vs U.S. average
#2 of 13Wisconsin metros
92cost of living (U.S. = 100)
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Insurance Sales Agents pay range in La Crosse

New workers and the lowest-paid 10% earn about $47,290 a year or less, while the top 10% make $204,560 or more. The middle half of insurance sales agents in La Crosse earn between $56,100 and $122,370.

  • $47K10th
  • $56K25th
  • $80KMedian
  • $122K75th
  • $205K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$102,970$8,581$49.50
Median$80,300$6,692$38.61
Entry level (25th percentile)$56,100$4,675$26.97
Experienced (75th percentile)$122,370$10,198$58.83

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Insurance Sales Agents pay in La Crosse vs. Wisconsin and the U.S.

Insurance sales agents in La Crosse earn 9% more than the Wisconsin average ($94,630) and 26% more than the U.S. average ($81,480). At the median the gap is +29% against the U.S. median of $62,280.

AreaAverageMedian10th pct.90th pct.Jobs
La Crosse$102,970$80,300$47,290$204,560130
Wisconsin$94,630$79,450$47,430$163,3807,860
United States$81,480$62,280$37,330$138,140479,100

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Insurance Sales Agents salary after taxes in La Crosse

On the average salary of $102,970, a single filer in La Crosse takes home about $76,666 a year, or $6,389 a month and $2,949 every two weeks. Taxes take 26% of gross pay.

The La Crosse-Onalaska, WI-MN metro area crosses state lines, so take-home pay depends on the state where you work:

StatePer yearPer month
Working in WI$76,666$6,389
Working in MN$75,791$6,316

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is La Crosse a good place for insurance sales agents? Pay vs. cost of living

Prices in the La Crosse area are 8% below the U.S. average (BEA price parity 91.8), so the average $102,970 buys what about $112,206 would buy in a typical U.S. metro. This job pays 1.7 times the median wage of all jobs in La Crosse ($48,260). A typical home costs $335,330, or 3.3 years of this average salary before tax.

See what $102,970 is worth in another city

Insurance Sales Agents salary in other Wisconsin cities

La Crosse ranks 2nd of 13 Wisconsin metro areas for this job; Fond du Lac pays the most ($118,600).

All Insurance Sales Agents salaries in Wisconsin

Highest-paying cities for insurance sales agents

Fond du Lac, WI pays this job the most of the metro areas we cover ($118,600).

Insurance Sales Agents salary by city

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Reviewed before it counts. Insurance Sales Agents in La Crosse, WI.

Insurance Sales Agents salary in La Crosse: questions

How much do insurance sales agents make an hour in La Crosse?

$49.50 an hour on average, and $38.61 at the median (BLS, May 2025).

What is the entry-level insurance sales agents salary in La Crosse?

The lowest-paid 10% earn about $47,290 a year and the 25th percentile is $56,100, a fair guide to starting pay.

What is the insurance sales agents take-home pay in La Crosse?

About $76,666 a year ($6,389 a month) for a single filer on the average salary of $102,970.

Do insurance sales agents earn more in La Crosse than elsewhere?

The average here is 26% more than the U.S. average for this job ($81,480).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-3021; area La Crosse-Onalaska, WI-MN (29100). Relative standard error of the mean wage: 6.3%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.51, this job is less common than in the U.S. overall (location quotient 0.51).

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