SOC 41-2031 · Naples-Marco Island, FL metro

Retail Salespersons Salary in Naples, FL

The average salary for retail salespersons in Naples, Florida is $38,270 a year ($18.40 an hour), according to BLS estimates for May 2025. The median is $35,380: half of the 6,830 people in this job in the Naples-Marco Island, FL metro area earn more than that, half earn less. That average is about the same as the U.S. metro average for this job ($37,482).

$38,270average per year

$18.40 / hourMedian $35,380Take-home ≈ $32,930

  • $29K10th
  • $31K25th
  • $35KMedian
  • $39K75th
  • $48K90th

median average · bar = middle 50% of workers

6,830people in this job
+2%vs U.S. metro average
#1 of 22Florida metros
103cost of living (U.S. = 100)
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Retail Salespersons pay range in Naples

New workers and the lowest-paid 10% earn about $29,230 a year or less, while the top 10% make $47,510 or more. The middle half of retail salespersons in Naples earn between $30,790 and $39,310.

  • $29K10th
  • $31K25th
  • $35KMedian
  • $39K75th
  • $48K90th

median average · bar = middle 50% of workers

Pay levelPer yearPer monthPer hour*
Average$38,270$3,189$18.40
Median$35,380$2,948$17.01
Entry level (25th percentile)$30,790$2,566$14.80
Experienced (75th percentile)$39,310$3,276$18.90

*Hourly figures assume 2,080 paid hours a year.

Retail Salespersons salary after taxes in Naples

On the average salary of $38,270, a single filer in Naples takes home about $32,930 a year, or $2,744 a month and $1,267 every two weeks. Taxes take 14% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.

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Is Naples a good place for retail salespersons? Pay vs. cost of living

Prices in the Naples area are 3% above the U.S. average (BEA price parity 103.2), so the average $38,270 buys what about $37,083 would buy in a typical U.S. metro. This job pays 0.7 times the median wage of all jobs in Naples ($47,800). A typical home costs $556,339, or 14.5 years of this average salary before tax.

See what $38,270 is worth in another city

Retail Salespersons salary in other Florida cities

Naples ranks 1st of 22 Florida metro areas for this job, the best-paid in the state.

All Retail Salespersons salaries in Florida

Highest-paying cities for retail salespersons

San Jose, CA pays this job the most of the metro areas we cover ($47,420).

Retail Salespersons salary by city

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Reviewed before it counts. Retail Salespersons in Naples, FL.

Retail Salespersons salary in Naples: questions

How much do retail salespersons make an hour in Naples?

$18.40 an hour on average, and $17.01 at the median (BLS, May 2025).

What is the entry-level retail salespersons salary in Naples?

The lowest-paid 10% earn about $29,230 a year and the 25th percentile is $30,790, a fair guide to starting pay.

What is the retail salespersons take-home pay in Naples?

About $32,930 a year ($2,744 a month) for a single filer on the average salary of $38,270. Florida has no state income tax.

Do retail salespersons earn more in Naples than elsewhere?

The average here is about the same as the U.S. metro average for this job ($37,482).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-2031; area Naples-Marco Island, FL (34940). Relative standard error of the mean wage: 1.0%.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
  • Job concentration: location quotient 1.57, this job is 1.6 times as concentrated as in the U.S. overall.

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