SOC 41-2021 · Naples-Marco Island, FL metro

Counter and Rental Clerks Salary in Naples, FL

The average salary for counter and rental clerks in Naples, Florida is $44,990 a year ($21.63 an hour), according to BLS estimates for May 2025. The median is $40,330: half of the 510 people in this job in the Naples-Marco Island, FL metro area earn more than that, half earn less. That average is about the same as the U.S. average for this job ($45,700).

$44,990average per year

$21.63 / hourMedian $40,330Take-home ≈ $38,329

  • $31K10th
  • $35K25th
  • $40KMedian
  • $49K75th
  • $61K90th

median average · bar = middle 50% of workers · how to read it

510people in this job
-2%vs U.S. average
#2 of 22Florida metros
103cost of living (U.S. = 100)
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Counter and Rental Clerks pay range in Naples

New workers and the lowest-paid 10% earn about $31,200 a year or less, while the top 10% make $61,140 or more. The middle half of counter and rental clerks in Naples earn between $35,280 and $48,570.

  • $31K10th
  • $35K25th
  • $40KMedian
  • $49K75th
  • $61K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$44,990$3,749$21.63
Median$40,330$3,361$19.39
Entry level (25th percentile)$35,280$2,940$16.96
Experienced (75th percentile)$48,570$4,048$23.35

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Counter and Rental Clerks pay in Naples vs. Florida and the U.S.

Counter and rental clerks in Naples earn 6% more than the Florida average ($42,570) and about the same as the U.S. average ($45,700). At the median the gap is -2% against the U.S. median of $41,300.

AreaAverageMedian10th pct.90th pct.Jobs
Naples$44,990$40,330$31,200$61,140510
Florida$42,570$37,870$28,770$60,81027,160
United States$45,700$41,300$29,800$65,370400,810

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Counter and Rental Clerks salary after taxes in Naples

On the average salary of $44,990, a single filer in Naples takes home about $38,329 a year, or $3,194 a month and $1,474 every two weeks. Taxes take 15% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.

Florida paycheck calculator: try your own salary

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Is Naples a good place for counter and rental clerks? Pay vs. cost of living

Prices in the Naples area are 3% above the U.S. average (BEA price parity 103.2), so the average $44,990 buys what about $43,595 would buy in a typical U.S. metro. This job pays 0.8 times the median wage of all jobs in Naples ($47,800). A typical home costs $556,339, or 12.4 years of this average salary before tax.

See what $44,990 is worth in another city

Counter and Rental Clerks salary in other Florida cities

Naples ranks 2nd of 22 Florida metro areas for this job; Sarasota pays the most ($46,880).

All Counter and Rental Clerks salaries in Florida

Highest-paying cities for counter and rental clerks

San Jose, CA pays this job the most of the metro areas we cover ($56,030).

Counter and Rental Clerks salary by city

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Counter and Rental Clerks salary in Naples: questions

How much do counter and rental clerks make an hour in Naples?

$21.63 an hour on average, and $19.39 at the median (BLS, May 2025).

What is the entry-level counter and rental clerks salary in Naples?

The lowest-paid 10% earn about $31,200 a year and the 25th percentile is $35,280, a fair guide to starting pay.

What is the counter and rental clerks take-home pay in Naples?

About $38,329 a year ($3,194 a month) for a single filer on the average salary of $44,990. Florida has no state income tax.

Do counter and rental clerks earn more in Naples than elsewhere?

The average here is about the same as the U.S. average for this job ($45,700).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-2021; area Naples-Marco Island, FL (34940). Relative standard error of the mean wage: 2.7%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
  • Job concentration: location quotient 1.13, this job is about as common as in the U.S. overall.

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