SOC 41-9031 · Appleton, WI metro

Sales Engineers Salary in Appleton, WI

The average salary for sales engineers in Appleton, Wisconsin is $119,190 a year ($57.30 an hour), according to BLS estimates for May 2025. The median is $116,570: half of the 60 people in this job in the Appleton, WI metro area earn more than that, half earn less. That average is 11% less than the U.S. metro average for this job ($133,516).

$119,190average per year

$57.30 / hourMedian $116,570Take-home ≈ $87,114

  • $75K10th
  • $87K25th
  • $117KMedian
  • $138K75th
  • $173K90th

median average · bar = middle 50% of workers

60people in this job
-11%vs U.S. metro average
#4 of 5Wisconsin metros
92cost of living (U.S. = 100)
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Sales Engineers pay range in Appleton

New workers and the lowest-paid 10% earn about $74,860 a year or less, while the top 10% make $173,260 or more. The middle half of sales engineers in Appleton earn between $86,870 and $138,060.

  • $75K10th
  • $87K25th
  • $117KMedian
  • $138K75th
  • $173K90th

median average · bar = middle 50% of workers

Pay levelPer yearPer monthPer hour*
Average$119,190$9,932$57.30
Median$116,570$9,714$56.04
Entry level (25th percentile)$86,870$7,239$41.76
Experienced (75th percentile)$138,060$11,505$66.38

*Hourly figures assume 2,080 paid hours a year.

Sales Engineers salary after taxes in Appleton

On the average salary of $119,190, a single filer in Appleton takes home about $87,114 a year, or $7,259 a month and $3,351 every two weeks. Taxes take 27% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

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Is Appleton a good place for sales engineers? Pay vs. cost of living

Prices in the Appleton area are 8% below the U.S. average (BEA price parity 92.4), so the average $119,190 buys what about $128,967 would buy in a typical U.S. metro. This job pays 2.3 times the median wage of all jobs in Appleton ($49,910). A typical home costs $350,370, or 2.9 years of this average salary before tax.

See what $119,190 is worth in another city

Sales Engineers salary in other Wisconsin cities

Appleton ranks 4th of 5 Wisconsin metro areas for this job; Milwaukee pays the most ($143,750).

All Sales Engineers salaries in Wisconsin

Highest-paying cities for sales engineers

Durham, NC pays this job the most of the metro areas we cover ($183,510).

Sales Engineers salary by city

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Reviewed before it counts. Sales Engineers in Appleton, WI.

Sales Engineers salary in Appleton: questions

How much do sales engineers make an hour in Appleton?

$57.30 an hour on average, and $56.04 at the median (BLS, May 2025).

What is the entry-level sales engineers salary in Appleton?

The lowest-paid 10% earn about $74,860 a year and the 25th percentile is $86,870, a fair guide to starting pay.

What is the sales engineers take-home pay in Appleton?

About $87,114 a year ($7,259 a month) for a single filer on the average salary of $119,190.

Do sales engineers earn more in Appleton than elsewhere?

The average here is 11% less than the U.S. metro average for this job ($133,516).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-9031; area Appleton, WI (11540). Relative standard error of the mean wage: 5.9%.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 1.53, this job is 1.5 times as concentrated as in the U.S. overall.

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