SOC 41-2031 · Fond du Lac, WI metro

Retail Salespersons Salary in Fond du Lac, WI

The average salary for retail salespersons in Fond du Lac, Wisconsin is $35,090 a year ($16.87 an hour), according to BLS estimates for May 2025. The median is $33,640: half of the 1,040 people in this job in the Fond du Lac, WI metro area earn more than that, half earn less. That average is 6% less than the U.S. average for this job ($37,310).

$35,090average per year

$16.87 / hourMedian $33,640Take-home ≈ $29,533

  • $27K10th
  • $28K25th
  • $34KMedian
  • $37K75th
  • $47K90th

median average · bar = middle 50% of workers · how to read it

1,040people in this job
-6%vs U.S. average
#12 of 13Wisconsin metros
92cost of living (U.S. = 100)
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Retail Salespersons pay range in Fond du Lac

New workers and the lowest-paid 10% earn about $26,620 a year or less, while the top 10% make $46,880 or more. The middle half of retail salespersons in Fond du Lac earn between $27,970 and $36,670.

  • $27K10th
  • $28K25th
  • $34KMedian
  • $37K75th
  • $47K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$35,090$2,924$16.87
Median$33,640$2,803$16.17
Entry level (25th percentile)$27,970$2,331$13.45
Experienced (75th percentile)$36,670$3,056$17.63

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Retail Salespersons pay in Fond du Lac vs. Wisconsin and the U.S.

Retail salespersons in Fond du Lac earn 4% less than the Wisconsin average ($36,400) and 6% less than the U.S. average ($37,310). At the median the gap is -5% against the U.S. median of $35,410.

AreaAverageMedian10th pct.90th pct.Jobs
Fond du Lac$35,090$33,640$26,620$46,8801,040
Wisconsin$36,400$34,480$27,300$47,87067,640
United States$37,310$35,410$27,210$47,8903,897,860

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Retail Salespersons salary after taxes in Fond du Lac

On the average salary of $35,090, a single filer in Fond du Lac takes home about $29,533 a year, or $2,461 a month and $1,136 every two weeks. Taxes take 16% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is Fond du Lac a good place for retail salespersons? Pay vs. cost of living

Prices in the Fond du Lac area are 8% below the U.S. average (BEA price parity 91.6), so the average $35,090 buys what about $38,290 would buy in a typical U.S. metro. This job pays 0.7 times the median wage of all jobs in Fond du Lac ($50,340). A typical home costs $291,420, or 8.3 years of this average salary before tax.

See what $35,090 is worth in another city

Retail Salespersons salary in other Wisconsin cities

Fond du Lac ranks 12th of 13 Wisconsin metro areas for this job; Madison pays the most ($37,950).

All Retail Salespersons salaries in Wisconsin

Highest-paying cities for retail salespersons

San Jose, CA pays this job the most of the metro areas we cover ($47,420).

Retail Salespersons salary by city

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Reviewed before it counts. Retail Salespersons in Fond du Lac, WI.

Retail Salespersons salary in Fond du Lac: questions

How much do retail salespersons make an hour in Fond du Lac?

$16.87 an hour on average, and $16.17 at the median (BLS, May 2025).

What is the entry-level retail salespersons salary in Fond du Lac?

The lowest-paid 10% earn about $26,620 a year and the 25th percentile is $27,970, a fair guide to starting pay.

What is the retail salespersons take-home pay in Fond du Lac?

About $29,533 a year ($2,461 a month) for a single filer on the average salary of $35,090.

Do retail salespersons earn more in Fond du Lac than elsewhere?

The average here is 6% less than the U.S. average for this job ($37,310).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-2031; area Fond du Lac, WI (22540). Relative standard error of the mean wage: 0.8%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.94, this job is about as common as in the U.S. overall.

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