SOC 41-2031 · Oshkosh-Neenah, WI metro

Retail Salespersons Salary in Oshkosh, WI

The average salary for retail salespersons in Oshkosh, Wisconsin is $35,630 a year ($17.13 an hour), according to BLS estimates for May 2025. The median is $32,690: half of the 1,800 people in this job in the Oshkosh-Neenah, WI metro area earn more than that, half earn less. That average is 5% less than the U.S. metro average for this job ($37,482).

$35,630average per year

$17.13 / hourMedian $32,690Take-home ≈ $29,940

  • $26K10th
  • $29K25th
  • $33KMedian
  • $38K75th
  • $47K90th

median average · bar = middle 50% of workers

1,800people in this job
-5%vs U.S. metro average
#8 of 13Wisconsin metros
93cost of living (U.S. = 100)
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Retail Salespersons pay range in Oshkosh

New workers and the lowest-paid 10% earn about $25,970 a year or less, while the top 10% make $46,950 or more. The middle half of retail salespersons in Oshkosh earn between $28,550 and $37,640.

  • $26K10th
  • $29K25th
  • $33KMedian
  • $38K75th
  • $47K90th

median average · bar = middle 50% of workers

Pay levelPer yearPer monthPer hour*
Average$35,630$2,969$17.13
Median$32,690$2,724$15.72
Entry level (25th percentile)$28,550$2,379$13.73
Experienced (75th percentile)$37,640$3,137$18.10

*Hourly figures assume 2,080 paid hours a year.

Retail Salespersons salary after taxes in Oshkosh

On the average salary of $35,630, a single filer in Oshkosh takes home about $29,940 a year, or $2,495 a month and $1,152 every two weeks. Taxes take 16% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

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Is Oshkosh a good place for retail salespersons? Pay vs. cost of living

Prices in the Oshkosh area are 7% below the U.S. average (BEA price parity 92.9), so the average $35,630 buys what about $38,341 would buy in a typical U.S. metro. This job pays 0.6 times the median wage of all jobs in Oshkosh ($54,060). A typical home costs $304,543, or 8.5 years of this average salary before tax.

See what $35,630 is worth in another city

Retail Salespersons salary in other Wisconsin cities

Oshkosh ranks 8th of 13 Wisconsin metro areas for this job; Madison pays the most ($37,950).

All Retail Salespersons salaries in Wisconsin

Highest-paying cities for retail salespersons

San Jose, CA pays this job the most of the metro areas we cover ($47,420).

Retail Salespersons salary by city

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Reviewed before it counts. Retail Salespersons in Oshkosh, WI.

Retail Salespersons salary in Oshkosh: questions

How much do retail salespersons make an hour in Oshkosh?

$17.13 an hour on average, and $15.72 at the median (BLS, May 2025).

What is the entry-level retail salespersons salary in Oshkosh?

The lowest-paid 10% earn about $25,970 a year and the 25th percentile is $28,550, a fair guide to starting pay.

What is the retail salespersons take-home pay in Oshkosh?

About $29,940 a year ($2,495 a month) for a single filer on the average salary of $35,630.

Do retail salespersons earn more in Oshkosh than elsewhere?

The average here is 5% less than the U.S. metro average for this job ($37,482).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-2031; area Oshkosh-Neenah, WI (36780). Relative standard error of the mean wage: 0.9%.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.77, this job is less common than in the U.S. overall (location quotient 0.77).

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