SOC 13-2052 · Lakeland-Winter Haven, FL metro

Personal Financial Advisors Salary in Lakeland, FL

The average salary for personal financial advisors in Lakeland, Florida is $120,810 a year ($58.08 an hour), according to BLS estimates for May 2025. The median is $81,080: half of the 190 people in this job in the Lakeland-Winter Haven, FL metro area earn more than that, half earn less. That average is 23% less than the U.S. average for this job ($156,670).

$120,810average per year

$58.08 / hourMedian $81,080Take-home ≈ $93,820

  • $44K10th
  • $58K25th
  • $81KMedian
  • $146K75th
  • $242K90th

median average · bar = middle 50% of workers · how to read it

190people in this job
-23%vs U.S. average
#20 of 21Florida metros
97cost of living (U.S. = 100)
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Personal Financial Advisors pay range in Lakeland

New workers and the lowest-paid 10% earn about $43,930 a year or less, while the top 10% make $242,130 or more. The middle half of personal financial advisors in Lakeland earn between $58,110 and $145,790.

  • $44K10th
  • $58K25th
  • $81KMedian
  • $146K75th
  • $242K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$120,810$10,068$58.08
Median$81,080$6,757$38.98
Entry level (25th percentile)$58,110$4,842$27.94
Experienced (75th percentile)$145,790$12,149$70.09

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Personal Financial Advisors pay in Lakeland vs. Florida and the U.S.

Personal financial advisors in Lakeland earn 26% less than the Florida average ($162,780) and 23% less than the U.S. average ($156,670). At the median the gap is -23% against the U.S. median of $105,070.

AreaAverageMedian10th pct.90th pct.Jobs
Lakeland$120,810$81,080$43,930$242,130190
Florida$162,780$100,970$48,950$395,37021,490
United States$156,670$105,070$50,190$357,020266,800

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Personal Financial Advisors salary after taxes in Lakeland

On the average salary of $120,810, a single filer in Lakeland takes home about $93,820 a year, or $7,818 a month and $3,608 every two weeks. Taxes take 22% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.

Florida paycheck calculator: try your own salary

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Is Lakeland a good place for personal financial advisors? Pay vs. cost of living

Prices in the Lakeland area are 3% below the U.S. average (BEA price parity 97.1), so the average $120,810 buys what about $124,366 would buy in a typical U.S. metro. This job pays 1.8 times the median wage of all jobs in Lakeland ($46,140). A typical home costs $298,816, or 2.5 years of this average salary before tax.

See what $120,810 is worth in another city

Personal Financial Advisors salary in other Florida cities

Lakeland ranks 20th of 21 Florida metro areas for this job; Naples pays the most ($227,090).

All Personal Financial Advisors salaries in Florida

Highest-paying cities for personal financial advisors

Staunton, VA pays this job the most of the metro areas we cover ($258,100).

Personal Financial Advisors salary by city

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Reviewed before it counts. Personal Financial Advisors in Lakeland, FL.

Personal Financial Advisors salary in Lakeland: questions

How much do personal financial advisors make an hour in Lakeland?

$58.08 an hour on average, and $38.98 at the median (BLS, May 2025).

What is the entry-level personal financial advisors salary in Lakeland?

The lowest-paid 10% earn about $43,930 a year and the 25th percentile is $58,110, a fair guide to starting pay.

What is the personal financial advisors take-home pay in Lakeland?

About $93,820 a year ($7,818 a month) for a single filer on the average salary of $120,810. Florida has no state income tax.

Do personal financial advisors earn more in Lakeland than elsewhere?

The average here is 23% less than the U.S. average for this job ($156,670).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-2052; area Lakeland-Winter Haven, FL (29460). Relative standard error of the mean wage: 11.4%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
  • Job concentration: location quotient 0.41, this job is less common than in the U.S. overall (location quotient 0.41).

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