Marketing Managers pay range in Santa Cruz
New workers and the lowest-paid 10% earn about $83,540 a year or less, while the top 10% make $292,680 or more. The middle half of marketing managers in Santa Cruz earn between $122,420 and $220,820.
- $84K10th
- $122K25th
- $169KMedian
- $221K75th
- $293K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $181,210 | $15,101 | $87.12 |
| Median | $168,980 | $14,082 | $81.24 |
| Entry level (25th percentile) | $122,420 | $10,202 | $58.86 |
| Experienced (75th percentile) | $220,820 | $18,402 | $106.16 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Marketing Managers pay in Santa Cruz vs. California and the U.S.
Marketing managers in Santa Cruz earn 13% less than the California average ($207,860) and about the same as the U.S. average ($177,770). At the median the gap is +1% against the U.S. median of $166,790.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Santa Cruz | $181,210 | $168,980 | $83,540 | $292,680 | 150 |
| California | $207,860 | $193,620 | $104,370 | $326,400 | 54,660 |
| United States | $177,770 | $166,790 | $90,260 | $293,610 | 395,240 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Marketing Managers salary after taxes in Santa Cruz
On the average salary of $181,210, a single filer in Santa Cruz takes home about $122,363 a year, or $10,197 a month and $4,706 every two weeks. Taxes take 32% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Is Santa Cruz a good place for marketing managers? Pay vs. cost of living
Prices in the Santa Cruz area are 10% above the U.S. average (BEA price parity 109.9), so the average $181,210 buys what about $164,892 would buy in a typical U.S. metro. This job pays 3.1 times the median wage of all jobs in Santa Cruz ($54,730). A typical home costs $1,157,157, or 6.4 years of this average salary before tax.
Marketing Managers salary in other California cities
Santa Cruz ranks 8th of 24 California metro areas for this job; San Jose pays the most ($255,360).
- San Jose$255,360
- San Francisco$235,920
- Los Angeles$193,390
- San Diego$192,390
- Sacramento$187,120
- Santa Maria$181,920
- Oxnard$181,870
- Santa Cruz$181,210
- Napa$179,310
- San Luis Obispo$177,170
Highest-paying cities for marketing managers
San Jose, CA pays this job the most of the metro areas we cover ($255,360).
- San Jose, CA$255,360
- San Francisco, CA$235,920
- Boston, MA$216,770
- Boulder, CO$210,910
- New York, NY$207,770
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Marketing Managers salary in Santa Cruz: questions
How much do marketing managers make an hour in Santa Cruz?
$87.12 an hour on average, and $81.24 at the median (BLS, May 2025).
What is the entry-level marketing managers salary in Santa Cruz?
The lowest-paid 10% earn about $83,540 a year and the 25th percentile is $122,420, a fair guide to starting pay.
What is the marketing managers take-home pay in Santa Cruz?
About $122,363 a year ($10,197 a month) for a single filer on the average salary of $181,210. California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Do marketing managers earn more in Santa Cruz than elsewhere?
The average here is about the same as the U.S. average for this job ($177,770).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2021; area Santa Cruz-Watsonville, CA (42100). Relative standard error of the mean wage: 2.2%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
- Job concentration: location quotient 0.61, this job is less common than in the U.S. overall (location quotient 0.61).
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