Market Research Analysts and Marketing Specialists pay range in Lansing
New workers and the lowest-paid 10% earn about $39,580 a year or less, while the top 10% make $104,980 or more. The middle half of market research analysts and marketing specialists in Lansing earn between $49,460 and $81,990.
- $40K10th
- $49K25th
- $65KMedian
- $82K75th
- $105K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $70,470 | $5,872 | $33.88 |
| Median | $64,690 | $5,391 | $31.10 |
| Entry level (25th percentile) | $49,460 | $4,122 | $23.78 |
| Experienced (75th percentile) | $81,990 | $6,832 | $39.42 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Lansing vs. Michigan and the U.S.
Market research analysts and marketing specialists in Lansing earn 9% less than the Michigan average ($77,240) and 21% less than the U.S. average ($89,490). At the median the gap is -18% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Lansing | $70,470 | $64,690 | $39,580 | $104,980 | 1,050 |
| Michigan | $77,240 | $66,780 | $40,930 | $127,190 | 24,220 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Lansing
On the average salary of $70,470, a single filer in Lansing takes home about $55,010 a year, or $4,584 a month and $2,116 every two weeks. Taxes take 22% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). Includes Lansing's local income tax (1%).
Is Lansing a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Lansing area are 5% below the U.S. average (BEA price parity 95.0), so the average $70,470 buys what about $74,186 would buy in a typical U.S. metro. This job pays 1.2 times the median wage of all jobs in Lansing ($52,800). A typical home costs $250,377, or 3.6 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Michigan cities
Lansing ranks 9th of 15 Michigan metro areas for this job; Niles pays the most ($86,530).
- Niles$86,530
- Detroit$83,400
- Ann Arbor$76,810
- Jackson$76,080
- Battle Creek$74,620
- Midland$74,300
- Grand Rapids$71,970
- Monroe$71,460
- Lansing$70,470
- Kalamazoo$69,590
All Market Research Analysts and Marketing Specialists salaries in Michigan
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Lansing: questions
How much do market research analysts and marketing specialists make an hour in Lansing?
$33.88 an hour on average, and $31.10 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Lansing?
The lowest-paid 10% earn about $39,580 a year and the 25th percentile is $49,460, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Lansing?
About $55,010 a year ($4,584 a month) for a single filer on the average salary of $70,470. Includes Lansing's local income tax (1%).
Do market research analysts and marketing specialists earn more in Lansing than elsewhere?
The average here is 21% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Lansing-East Lansing, MI (29620). Relative standard error of the mean wage: 2.3%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). Includes Lansing's local income tax (1%).
- Job concentration: location quotient 0.83, this job is about as common as in the U.S. overall.
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