SOC 41-3011 · Santa Rosa-Petaluma, CA metro

Advertising Sales Agents Salary in Santa Rosa, CA

The average salary for advertising sales agents in Santa Rosa, California is $74,350 a year ($35.74 an hour), according to BLS estimates for May 2025. The median is $64,690: half of the 50 people in this job in the Santa Rosa-Petaluma, CA metro area earn more than that, half earn less. That average is 8% less than the U.S. average for this job ($80,670).

$74,350average per year

$35.74 / hourMedian $64,690Take-home ≈ $58,260

  • $43K10th
  • $47K25th
  • $65KMedian
  • $83K75th
  • $107K90th

median average · bar = middle 50% of workers · how to read it

50people in this job
-8%vs U.S. average
#10 of 13California metros
108cost of living (U.S. = 100)
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Advertising Sales Agents pay range in Santa Rosa

New workers and the lowest-paid 10% earn about $42,820 a year or less, while the top 10% make $106,600 or more. The middle half of advertising sales agents in Santa Rosa earn between $46,690 and $83,050.

  • $43K10th
  • $47K25th
  • $65KMedian
  • $83K75th
  • $107K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$74,350$6,196$35.75
Median$64,690$5,391$31.10
Entry level (25th percentile)$46,690$3,891$22.45
Experienced (75th percentile)$83,050$6,921$39.93

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Advertising Sales Agents pay in Santa Rosa vs. California and the U.S.

Advertising sales agents in Santa Rosa earn 18% less than the California average ($90,780) and 8% less than the U.S. average ($80,670). At the median the gap is -0% against the U.S. median of $64,820.

AreaAverageMedian10th pct.90th pct.Jobs
Santa Rosa$74,350$64,690$42,820$106,60050
California$90,780$80,360$42,260$157,1309,620
United States$80,670$64,820$35,240$146,01091,700

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Advertising Sales Agents salary after taxes in Santa Rosa

On the average salary of $74,350, a single filer in Santa Rosa takes home about $58,260 a year, or $4,855 a month and $2,241 every two weeks. Taxes take 22% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.

California paycheck calculator: try your own salary

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Is Santa Rosa a good place for advertising sales agents? Pay vs. cost of living

Prices in the Santa Rosa area are 8% above the U.S. average (BEA price parity 107.8), so the average $74,350 buys what about $68,981 would buy in a typical U.S. metro. This job pays 1.1 times the median wage of all jobs in Santa Rosa ($56,850). A typical home costs $796,761, or 10.7 years of this average salary before tax.

See what $74,350 is worth in another city

Advertising Sales Agents salary in other California cities

Santa Rosa ranks 10th of 13 California metro areas for this job; San Jose pays the most ($117,470).

All Advertising Sales Agents salaries in California

Highest-paying cities for advertising sales agents

Seattle, WA pays this job the most of the metro areas we cover ($118,960).

Advertising Sales Agents salary by city

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Reviewed before it counts. Advertising Sales Agents in Santa Rosa, CA.

Advertising Sales Agents salary in Santa Rosa: questions

How much do advertising sales agents make an hour in Santa Rosa?

$35.74 an hour on average, and $31.10 at the median (BLS, May 2025).

What is the entry-level advertising sales agents salary in Santa Rosa?

The lowest-paid 10% earn about $42,820 a year and the 25th percentile is $46,690, a fair guide to starting pay.

What is the advertising sales agents take-home pay in Santa Rosa?

About $58,260 a year ($4,855 a month) for a single filer on the average salary of $74,350. California State Disability Insurance (1.3% of wages, paid by employees) is not included.

Do advertising sales agents earn more in Santa Rosa than elsewhere?

The average here is 8% less than the U.S. average for this job ($80,670).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-3011; area Santa Rosa-Petaluma, CA (42220). Relative standard error of the mean wage: 4.6%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
  • Job concentration: location quotient 0.37, this job is less common than in the U.S. overall (location quotient 0.37).

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