SOC 41-9031 · Santa Rosa-Petaluma, CA metro

Sales Engineers Salary in Santa Rosa, CA

The average salary for sales engineers in Santa Rosa, California is $121,840 a year ($58.58 an hour), according to BLS estimates for May 2025. The median is $97,800: half of the 50 people in this job in the Santa Rosa-Petaluma, CA metro area earn more than that, half earn less. That average is 9% less than the U.S. metro average for this job ($133,516).

$121,840average per year

$58.58 / hourMedian $97,800Take-home ≈ $87,305

  • $85K10th
  • $90K25th
  • $98KMedian
  • $143K75th
  • $189K90th

median average · bar = middle 50% of workers

50people in this job
-9%vs U.S. metro average
#10 of 12California metros
108cost of living (U.S. = 100)
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Sales Engineers pay range in Santa Rosa

New workers and the lowest-paid 10% earn about $85,000 a year or less, while the top 10% make $189,060 or more. The middle half of sales engineers in Santa Rosa earn between $89,990 and $143,460.

  • $85K10th
  • $90K25th
  • $98KMedian
  • $143K75th
  • $189K90th

median average · bar = middle 50% of workers

Pay levelPer yearPer monthPer hour*
Average$121,840$10,153$58.58
Median$97,800$8,150$47.02
Entry level (25th percentile)$89,990$7,499$43.26
Experienced (75th percentile)$143,460$11,955$68.97

*Hourly figures assume 2,080 paid hours a year.

Sales Engineers salary after taxes in Santa Rosa

On the average salary of $121,840, a single filer in Santa Rosa takes home about $87,305 a year, or $7,275 a month and $3,358 every two weeks. Taxes take 28% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.

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Is Santa Rosa a good place for sales engineers? Pay vs. cost of living

Prices in the Santa Rosa area are 8% above the U.S. average (BEA price parity 107.8), so the average $121,840 buys what about $113,041 would buy in a typical U.S. metro. This job pays 1.7 times the median wage of all jobs in Santa Rosa ($56,850). A typical home costs $796,761, or 6.5 years of this average salary before tax.

See what $121,840 is worth in another city

Sales Engineers salary in other California cities

Santa Rosa ranks 10th of 12 California metro areas for this job; San Jose pays the most ($180,170).

All Sales Engineers salaries in California

Highest-paying cities for sales engineers

Durham, NC pays this job the most of the metro areas we cover ($183,510).

Sales Engineers salary by city

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Sales Engineers salary in Santa Rosa: questions

How much do sales engineers make an hour in Santa Rosa?

$58.58 an hour on average, and $47.02 at the median (BLS, May 2025).

What is the entry-level sales engineers salary in Santa Rosa?

The lowest-paid 10% earn about $85,000 a year and the 25th percentile is $89,990, a fair guide to starting pay.

What is the sales engineers take-home pay in Santa Rosa?

About $87,305 a year ($7,275 a month) for a single filer on the average salary of $121,840. California State Disability Insurance (1.3% of wages, paid by employees) is not included.

Do sales engineers earn more in Santa Rosa than elsewhere?

The average here is 9% less than the U.S. metro average for this job ($133,516).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-9031; area Santa Rosa-Petaluma, CA (42220). Relative standard error of the mean wage: 6.3%.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
  • Job concentration: location quotient 0.68, this job is less common than in the U.S. overall (location quotient 0.68).

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