SOC 15-1254 · Appleton, WI metro

Web Developers Salary in Appleton, WI

The average salary for web developers in Appleton, Wisconsin is $73,830 a year ($35.49 an hour), according to BLS estimates for May 2025. The median is $61,110: half of the 40 people in this job in the Appleton, WI metro area earn more than that, half earn less. That average is 30% less than the U.S. metro average for this job ($106,092).

$73,830average per year

$35.49 / hourMedian $61,110Take-home ≈ $57,895

  • $38K10th
  • $53K25th
  • $61KMedian
  • $99K75th
  • $107K90th

median average · bar = middle 50% of workers

40people in this job
-30%vs U.S. metro average
#4 of 4Wisconsin metros
92cost of living (U.S. = 100)
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Web Developers pay range in Appleton

New workers and the lowest-paid 10% earn about $38,360 a year or less, while the top 10% make $106,730 or more. The middle half of web developers in Appleton earn between $53,040 and $98,590.

  • $38K10th
  • $53K25th
  • $61KMedian
  • $99K75th
  • $107K90th

median average · bar = middle 50% of workers

Pay levelPer yearPer monthPer hour*
Average$73,830$6,152$35.50
Median$61,110$5,092$29.38
Entry level (25th percentile)$53,040$4,420$25.50
Experienced (75th percentile)$98,590$8,216$47.40

*Hourly figures assume 2,080 paid hours a year.

Web Developers salary after taxes in Appleton

On the average salary of $73,830, a single filer in Appleton takes home about $57,895 a year, or $4,825 a month and $2,227 every two weeks. Taxes take 22% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

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Is Appleton a good place for web developers? Pay vs. cost of living

Prices in the Appleton area are 8% below the U.S. average (BEA price parity 92.4), so the average $73,830 buys what about $79,886 would buy in a typical U.S. metro. This job pays 1.2 times the median wage of all jobs in Appleton ($49,910). A typical home costs $350,370, or 4.7 years of this average salary before tax.

See what $73,830 is worth in another city

Web Developers salary in other Wisconsin cities

Appleton ranks 4th of 4 Wisconsin metro areas for this job; Madison pays the most ($89,830).

All Web Developers salaries in Wisconsin

Highest-paying cities for web developers

San Jose, CA pays this job the most of the metro areas we cover ($167,300).

Web Developers salary by city

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Reviewed before it counts. Web Developers in Appleton, WI.

Web Developers salary in Appleton: questions

How much do web developers make an hour in Appleton?

$35.49 an hour on average, and $29.38 at the median (BLS, May 2025).

What is the entry-level web developers salary in Appleton?

The lowest-paid 10% earn about $38,360 a year and the 25th percentile is $53,040, a fair guide to starting pay.

What is the web developers take-home pay in Appleton?

About $57,895 a year ($4,825 a month) for a single filer on the average salary of $73,830.

Do web developers earn more in Appleton than elsewhere?

The average here is 30% less than the U.S. metro average for this job ($106,092).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 15-1254; area Appleton, WI (11540). Relative standard error of the mean wage: 10.4%.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.65, this job is less common than in the U.S. overall (location quotient 0.65).

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