SOC 27-3031 · Rochester, NY metro

Public Relations Specialists Salary in Rochester, NY

The average salary for public relations specialists in Rochester, New York is $79,500 a year ($38.22 an hour), according to BLS estimates for May 2025. The median is $71,740: half of the 880 people in this job in the Rochester, NY metro area earn more than that, half earn less. That average is 5% less than the U.S. average for this job ($84,120).

$79,500average per year

$38.22 / hourMedian $71,740Take-home ≈ $60,991

  • $44K10th
  • $59K25th
  • $72KMedian
  • $87K75th
  • $115K90th

median average · bar = middle 50% of workers · how to read it

880people in this job
-5%vs U.S. average
#7 of 13New York metros
97cost of living (U.S. = 100)
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Public Relations Specialists pay range in Rochester

New workers and the lowest-paid 10% earn about $43,640 a year or less, while the top 10% make $115,280 or more. The middle half of public relations specialists in Rochester earn between $59,140 and $87,310.

  • $44K10th
  • $59K25th
  • $72KMedian
  • $87K75th
  • $115K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$79,500$6,625$38.22
Median$71,740$5,978$34.49
Entry level (25th percentile)$59,140$4,928$28.43
Experienced (75th percentile)$87,310$7,276$41.98

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Public Relations Specialists pay in Rochester vs. New York and the U.S.

Public relations specialists in Rochester earn 17% less than the New York average ($95,760) and 5% less than the U.S. average ($84,120). At the median the gap is -4% against the U.S. median of $74,750.

AreaAverageMedian10th pct.90th pct.Jobs
Rochester$79,500$71,740$43,640$115,280880
New York$95,760$81,250$51,730$157,61028,250
United States$84,120$74,750$44,110$135,150283,380

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Public Relations Specialists salary after taxes in Rochester

On the average salary of $79,500, a single filer in Rochester takes home about $60,991 a year, or $5,083 a month and $2,346 every two weeks. Taxes take 23% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). New York City (up to 3.876%) and Yonkers income taxes are not included.

New York paycheck calculator: try your own salary

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Is Rochester a good place for public relations specialists? Pay vs. cost of living

Prices in the Rochester area are 3% below the U.S. average (BEA price parity 97.0), so the average $79,500 buys what about $81,929 would buy in a typical U.S. metro. This job pays 1.4 times the median wage of all jobs in Rochester ($51,210). A typical home costs $285,034, or 3.6 years of this average salary before tax.

See what $79,500 is worth in another city

Public Relations Specialists salary in other New York cities

Rochester ranks 7th of 13 New York metro areas for this job; New York pays the most ($99,240).

All Public Relations Specialists salaries in New York

Highest-paying cities for public relations specialists

San Jose, CA pays this job the most of the metro areas we cover ($126,870).

Public Relations Specialists salary by city

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Reviewed before it counts. Public Relations Specialists in Rochester, NY.

Public Relations Specialists salary in Rochester: questions

How much do public relations specialists make an hour in Rochester?

$38.22 an hour on average, and $34.49 at the median (BLS, May 2025).

What is the entry-level public relations specialists salary in Rochester?

The lowest-paid 10% earn about $43,640 a year and the 25th percentile is $59,140, a fair guide to starting pay.

What is the public relations specialists take-home pay in Rochester?

About $60,991 a year ($5,083 a month) for a single filer on the average salary of $79,500. New York City (up to 3.876%) and Yonkers income taxes are not included.

Do public relations specialists earn more in Rochester than elsewhere?

The average here is 5% less than the U.S. average for this job ($84,120).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 27-3031; area Rochester, NY (40380). Relative standard error of the mean wage: 3.2%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). New York City (up to 3.876%) and Yonkers income taxes are not included.
  • Job concentration: location quotient 0.98, this job is about as common as in the U.S. overall.

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