SOC 27-3031 · Naples-Marco Island, FL metro

Public Relations Specialists Salary in Naples, FL

The average salary for public relations specialists in Naples, Florida is $72,350 a year ($34.79 an hour), according to BLS estimates for May 2025. The median is $67,780: half of the 270 people in this job in the Naples-Marco Island, FL metro area earn more than that, half earn less. That average is 15% less than the U.S. metro average for this job ($85,506).

$72,350average per year

$34.79 / hourMedian $67,780Take-home ≈ $59,728

  • $40K10th
  • $50K25th
  • $68KMedian
  • $82K75th
  • $111K90th

median average · bar = middle 50% of workers

270people in this job
-15%vs U.S. metro average
#5 of 20Florida metros
103cost of living (U.S. = 100)
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Public Relations Specialists pay range in Naples

New workers and the lowest-paid 10% earn about $40,490 a year or less, while the top 10% make $111,280 or more. The middle half of public relations specialists in Naples earn between $49,920 and $81,590.

  • $40K10th
  • $50K25th
  • $68KMedian
  • $82K75th
  • $111K90th

median average · bar = middle 50% of workers

Pay levelPer yearPer monthPer hour*
Average$72,350$6,029$34.78
Median$67,780$5,648$32.59
Entry level (25th percentile)$49,920$4,160$24.00
Experienced (75th percentile)$81,590$6,799$39.23

*Hourly figures assume 2,080 paid hours a year.

Public Relations Specialists salary after taxes in Naples

On the average salary of $72,350, a single filer in Naples takes home about $59,728 a year, or $4,977 a month and $2,297 every two weeks. Taxes take 17% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.

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Is Naples a good place for public relations specialists? Pay vs. cost of living

Prices in the Naples area are 3% above the U.S. average (BEA price parity 103.2), so the average $72,350 buys what about $70,107 would buy in a typical U.S. metro. This job pays 1.4 times the median wage of all jobs in Naples ($47,800). A typical home costs $556,339, or 7.7 years of this average salary before tax.

See what $72,350 is worth in another city

Public Relations Specialists salary in other Florida cities

Naples ranks 5th of 20 Florida metro areas for this job; Jacksonville pays the most ($76,350).

All Public Relations Specialists salaries in Florida

Highest-paying cities for public relations specialists

San Jose, CA pays this job the most of the metro areas we cover ($126,870).

Public Relations Specialists salary by city

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Reviewed before it counts. Public Relations Specialists in Naples, FL.

Public Relations Specialists salary in Naples: questions

How much do public relations specialists make an hour in Naples?

$34.79 an hour on average, and $32.59 at the median (BLS, May 2025).

What is the entry-level public relations specialists salary in Naples?

The lowest-paid 10% earn about $40,490 a year and the 25th percentile is $49,920, a fair guide to starting pay.

What is the public relations specialists take-home pay in Naples?

About $59,728 a year ($4,977 a month) for a single filer on the average salary of $72,350. Florida has no state income tax.

Do public relations specialists earn more in Naples than elsewhere?

The average here is 15% less than the U.S. metro average for this job ($85,506).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 27-3031; area Naples-Marco Island, FL (34940). Relative standard error of the mean wage: 3.6%.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
  • Job concentration: location quotient 0.85, this job is about as common as in the U.S. overall.

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