SOC 31-9011 · Naples-Marco Island, FL metro

Massage Therapists Salary in Naples, FL

The average salary for massage therapists in Naples, Florida is $61,690 a year ($29.66 an hour), according to BLS estimates for May 2025. The median is $55,160: half of the 320 people in this job in the Naples-Marco Island, FL metro area earn more than that, half earn less. That average is about the same as the U.S. metro average for this job ($63,094).

$61,690average per year

$29.66 / hourMedian $55,160Take-home ≈ $51,748

  • $33K10th
  • $49K25th
  • $55KMedian
  • $70K75th
  • $102K90th

median average · bar = middle 50% of workers

320people in this job
-2%vs U.S. metro average
#2 of 18Florida metros
103cost of living (U.S. = 100)
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Massage Therapists pay range in Naples

New workers and the lowest-paid 10% earn about $32,760 a year or less, while the top 10% make $101,910 or more. The middle half of massage therapists in Naples earn between $48,710 and $70,310.

  • $33K10th
  • $49K25th
  • $55KMedian
  • $70K75th
  • $102K90th

median average · bar = middle 50% of workers

Pay levelPer yearPer monthPer hour*
Average$61,690$5,141$29.66
Median$55,160$4,597$26.52
Entry level (25th percentile)$48,710$4,059$23.42
Experienced (75th percentile)$70,310$5,859$33.80

*Hourly figures assume 2,080 paid hours a year.

Massage Therapists salary after taxes in Naples

On the average salary of $61,690, a single filer in Naples takes home about $51,748 a year, or $4,312 a month and $1,990 every two weeks. Taxes take 16% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.

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Is Naples a good place for massage therapists? Pay vs. cost of living

Prices in the Naples area are 3% above the U.S. average (BEA price parity 103.2), so the average $61,690 buys what about $59,777 would buy in a typical U.S. metro. This job pays 1.2 times the median wage of all jobs in Naples ($47,800). A typical home costs $556,339, or 9.0 years of this average salary before tax.

See what $61,690 is worth in another city

Massage Therapists salary in other Florida cities

Naples ranks 2nd of 18 Florida metro areas for this job; Punta Gorda pays the most ($62,130).

All Massage Therapists salaries in Florida

Highest-paying cities for massage therapists

Fairbanks, AK pays this job the most of the metro areas we cover ($116,560).

Massage Therapists salary by city

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Reviewed before it counts. Massage Therapists in Naples, FL.

Massage Therapists salary in Naples: questions

How much do massage therapists make an hour in Naples?

$29.66 an hour on average, and $26.52 at the median (BLS, May 2025).

What is the entry-level massage therapists salary in Naples?

The lowest-paid 10% earn about $32,760 a year and the 25th percentile is $48,710, a fair guide to starting pay.

What is the massage therapists take-home pay in Naples?

About $51,748 a year ($4,312 a month) for a single filer on the average salary of $61,690. Florida has no state income tax.

Do massage therapists earn more in Naples than elsewhere?

The average here is about the same as the U.S. metro average for this job ($63,094).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 31-9011; area Naples-Marco Island, FL (34940). Relative standard error of the mean wage: 3.7%.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
  • Job concentration: location quotient 2.92, this job is 2.9 times as concentrated as in the U.S. overall.

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