SOC 11-2021 · Traverse City, MI metro

Marketing Managers Salary in Traverse City, MI

The average salary for marketing managers in Traverse City, Michigan is $145,340 a year ($69.87 an hour), according to BLS estimates for May 2025. The median is $137,590: half of the 60 people in this job in the Traverse City, MI metro area earn more than that, half earn less. That average is 18% less than the U.S. average for this job ($177,770).

$145,340average per year

$69.87 / hourMedian $137,590Take-home ≈ $104,675

  • $70K10th
  • $95K25th
  • $138KMedian
  • $177K75th
  • $214K90th

median average · bar = middle 50% of workers · how to read it

60people in this job
-18%vs U.S. average
#6 of 12Michigan metros
93cost of living (U.S. = 100)
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Marketing Managers pay range in Traverse City

New workers and the lowest-paid 10% earn about $70,140 a year or less, while the top 10% make $213,770 or more. The middle half of marketing managers in Traverse City earn between $94,840 and $177,440.

  • $70K10th
  • $95K25th
  • $138KMedian
  • $177K75th
  • $214K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$145,340$12,112$69.88
Median$137,590$11,466$66.15
Entry level (25th percentile)$94,840$7,903$45.60
Experienced (75th percentile)$177,440$14,787$85.31

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Marketing Managers pay in Traverse City vs. Michigan and the U.S.

Marketing managers in Traverse City earn 4% less than the Michigan average ($150,850) and 18% less than the U.S. average ($177,770). At the median the gap is -18% against the U.S. median of $166,790.

AreaAverageMedian10th pct.90th pct.Jobs
Traverse City$145,340$137,590$70,140$213,77060
Michigan$150,850$138,510$80,260$222,9106,620
United States$177,770$166,790$90,260$293,610395,240

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Marketing Managers salary after taxes in Traverse City

On the average salary of $145,340, a single filer in Traverse City takes home about $104,675 a year, or $8,723 a month and $4,026 every two weeks. Taxes take 28% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules).

Michigan paycheck calculator: try your own salary

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Is Traverse City a good place for marketing managers? Pay vs. cost of living

Prices in the Traverse City area are 7% below the U.S. average (BEA price parity 93.4), so the average $145,340 buys what about $155,657 would buy in a typical U.S. metro. This job pays 2.9 times the median wage of all jobs in Traverse City ($47,470). A typical home costs $421,806, or 2.9 years of this average salary before tax.

See what $145,340 is worth in another city

Marketing Managers salary in other Michigan cities

Traverse City ranks 6th of 12 Michigan metro areas for this job; Niles pays the most ($170,880).

All Marketing Managers salaries in Michigan

Highest-paying cities for marketing managers

San Jose, CA pays this job the most of the metro areas we cover ($255,360).

Marketing Managers salary by city

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Reviewed before it counts. Marketing Managers in Traverse City, MI.

Marketing Managers salary in Traverse City: questions

How much do marketing managers make an hour in Traverse City?

$69.87 an hour on average, and $66.15 at the median (BLS, May 2025).

What is the entry-level marketing managers salary in Traverse City?

The lowest-paid 10% earn about $70,140 a year and the 25th percentile is $94,840, a fair guide to starting pay.

What is the marketing managers take-home pay in Traverse City?

About $104,675 a year ($8,723 a month) for a single filer on the average salary of $145,340.

Do marketing managers earn more in Traverse City than elsewhere?

The average here is 18% less than the U.S. average for this job ($177,770).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2021; area Traverse City, MI (45900). Relative standard error of the mean wage: 3.1%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules).
  • Job concentration: location quotient 0.36, this job is less common than in the U.S. overall (location quotient 0.36).

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