Marketing Managers pay range in Bowling Green
New workers and the lowest-paid 10% earn about $68,230 a year or less, while the top 10% make $195,970 or more. The middle half of marketing managers in Bowling Green earn between $81,340 and $137,410.
- $68K10th
- $81K25th
- $107KMedian
- $137K75th
- $196K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $126,510 | $10,542 | $60.82 |
| Median | $107,440 | $8,953 | $51.65 |
| Entry level (25th percentile) | $81,340 | $6,778 | $39.11 |
| Experienced (75th percentile) | $137,410 | $11,451 | $66.06 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Marketing Managers pay in Bowling Green vs. Kentucky and the U.S.
Marketing managers in Bowling Green earn 9% less than the Kentucky average ($138,310) and 29% less than the U.S. average ($177,770). At the median the gap is -36% against the U.S. median of $166,790.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Bowling Green | $126,510 | $107,440 | $68,230 | $195,970 | 80 |
| Kentucky | $138,310 | $128,930 | $77,340 | $204,550 | 1,930 |
| United States | $177,770 | $166,790 | $90,260 | $293,610 | 395,240 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Marketing Managers salary after taxes in Bowling Green
On the average salary of $126,510, a single filer in Bowling Green takes home about $90,895 a year, or $7,575 a month and $3,496 every two weeks. Taxes take 28% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Includes Bowling Green's local income tax (2%).
Is Bowling Green a good place for marketing managers? Pay vs. cost of living
Prices in the Bowling Green area are 10% below the U.S. average (BEA price parity 90.2), so the average $126,510 buys what about $140,288 would buy in a typical U.S. metro. This job pays 2.4 times the median wage of all jobs in Bowling Green ($45,040). A typical home costs $267,047, or 2.1 years of this average salary before tax.
Marketing Managers salary in other Kentucky cities
Bowling Green ranks 5th of 5 Kentucky metro areas for this job; Elizabethtown pays the most ($147,310).
- Elizabethtown$147,310
- Louisville$142,920
- Lexington$136,860
- Owensboro$136,560
- Bowling Green$126,510
Highest-paying cities for marketing managers
San Jose, CA pays this job the most of the metro areas we cover ($255,360).
- San Jose, CA$255,360
- San Francisco, CA$235,920
- Boston, MA$216,770
- Boulder, CO$210,910
- New York, NY$207,770
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Marketing Managers salary in Bowling Green: questions
How much do marketing managers make an hour in Bowling Green?
$60.82 an hour on average, and $51.66 at the median (BLS, May 2025).
What is the entry-level marketing managers salary in Bowling Green?
The lowest-paid 10% earn about $68,230 a year and the 25th percentile is $81,340, a fair guide to starting pay.
What is the marketing managers take-home pay in Bowling Green?
About $90,895 a year ($7,575 a month) for a single filer on the average salary of $126,510. Includes Bowling Green's local income tax (2%).
Do marketing managers earn more in Bowling Green than elsewhere?
The average here is 29% less than the U.S. average for this job ($177,770).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2021; area Bowling Green, KY (14540). Relative standard error of the mean wage: 2.2%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Includes Bowling Green's local income tax (2%).
- Job concentration: location quotient 0.39, this job is less common than in the U.S. overall (location quotient 0.39).
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