Market Research Analysts and Marketing Specialists pay range in Appleton
New workers and the lowest-paid 10% earn about $40,890 a year or less, while the top 10% make $104,080 or more. The middle half of market research analysts and marketing specialists in Appleton earn between $50,890 and $81,090.
- $41K10th
- $51K25th
- $65KMedian
- $81K75th
- $104K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $70,110 | $5,842 | $33.71 |
| Median | $65,110 | $5,426 | $31.30 |
| Entry level (25th percentile) | $50,890 | $4,241 | $24.47 |
| Experienced (75th percentile) | $81,090 | $6,758 | $38.99 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Appleton vs. Wisconsin and the U.S.
Market research analysts and marketing specialists in Appleton earn 5% less than the Wisconsin average ($73,910) and 22% less than the U.S. average ($89,490). At the median the gap is -17% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Appleton | $70,110 | $65,110 | $40,890 | $104,080 | 690 |
| Wisconsin | $73,910 | $64,800 | $42,640 | $117,910 | 15,600 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Appleton
On the average salary of $70,110, a single filer in Appleton takes home about $55,499 a year, or $4,625 a month and $2,135 every two weeks. Taxes take 21% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
Is Appleton a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Appleton area are 8% below the U.S. average (BEA price parity 92.4), so the average $70,110 buys what about $75,861 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Appleton ($49,910). A typical home costs $350,370, or 5.0 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Wisconsin cities
Appleton ranks 8th of 13 Wisconsin metro areas for this job; Milwaukee pays the most ($80,010).
- Milwaukee$80,010
- Kenosha$76,630
- Racine$75,580
- Madison$74,820
- Sheboygan$73,110
- Wausau$72,200
- Janesville$70,160
- Appleton$70,110
- Fond du Lac$70,030
- Eau Claire$69,830
All Market Research Analysts and Marketing Specialists salaries in Wisconsin
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Appleton: questions
How much do market research analysts and marketing specialists make an hour in Appleton?
$33.71 an hour on average, and $31.30 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Appleton?
The lowest-paid 10% earn about $40,890 a year and the 25th percentile is $50,890, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Appleton?
About $55,499 a year ($4,625 a month) for a single filer on the average salary of $70,110.
Do market research analysts and marketing specialists earn more in Appleton than elsewhere?
The average here is 22% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Appleton, WI (11540). Relative standard error of the mean wage: 2.6%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
- Job concentration: location quotient 0.96, this job is about as common as in the U.S. overall.
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