Market Research Analysts and Marketing Specialists pay range in Logan
New workers and the lowest-paid 10% earn about $37,050 a year or less, while the top 10% make $104,750 or more. The middle half of market research analysts and marketing specialists in Logan earn between $46,360 and $77,710.
- $37K10th
- $46K25th
- $62KMedian
- $78K75th
- $105K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $65,480 | $5,457 | $31.48 |
| Median | $61,540 | $5,128 | $29.59 |
| Entry level (25th percentile) | $46,360 | $3,863 | $22.29 |
| Experienced (75th percentile) | $77,710 | $6,476 | $37.36 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Logan vs. Utah and the U.S.
Market research analysts and marketing specialists in Logan earn 8% less than the Utah average ($71,490) and 27% less than the U.S. average ($89,490). At the median the gap is -22% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Logan | $65,480 | $61,540 | $37,050 | $104,750 | 360 |
| Utah | $71,490 | $62,630 | $38,380 | $120,410 | 14,510 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Logan
On the average salary of $65,480, a single filer in Logan takes home about $51,879 a year, or $4,323 a month and $1,995 every two weeks. Taxes take 21% of gross pay.
The Logan, UT-ID metro area crosses state lines, so take-home pay depends on the state where you work:
| State | Per year | Per month |
|---|---|---|
| Working in ID | $52,431 | $4,369 |
| Working in UT | $51,879 | $4,323 |
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Utah's taxpayer credit is estimated with the Tax Commission's withholding formula.
Is Logan a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Logan area are 4% below the U.S. average (BEA price parity 95.9), so the average $65,480 buys what about $68,260 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Logan ($46,360). A typical home costs $469,336, or 7.2 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Utah cities
Logan ranks 4th of 5 Utah metro areas for this job; Provo pays the most ($74,150).
- Provo$74,150
- Salt Lake City$72,690
- Ogden$66,020
- Logan$65,480
- St. George$63,850
All Market Research Analysts and Marketing Specialists salaries in Utah
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Logan: questions
How much do market research analysts and marketing specialists make an hour in Logan?
$31.48 an hour on average, and $29.59 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Logan?
The lowest-paid 10% earn about $37,050 a year and the 25th percentile is $46,360, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Logan?
About $51,879 a year ($4,323 a month) for a single filer on the average salary of $65,480. Utah's taxpayer credit is estimated with the Tax Commission's withholding formula.
Do market research analysts and marketing specialists earn more in Logan than elsewhere?
The average here is 27% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Logan, UT-ID (30860). Relative standard error of the mean wage: 3.9%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Utah's taxpayer credit is estimated with the Tax Commission's withholding formula.
- Job concentration: location quotient 0.94, this job is about as common as in the U.S. overall.
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