SOC 13-1161 · Laredo, TX metro

Market Research Analysts and Marketing Specialists Salary in Laredo, TX

The average salary for market research analysts and marketing specialists in Laredo, Texas is $54,950 a year ($26.42 an hour), according to BLS estimates for May 2025. The median is $47,220: half of the 200 people in this job in the Laredo, TX metro area earn more than that, half earn less. That average is 39% less than the U.S. average for this job ($89,490).

$54,950average per year

$26.42 / hourMedian $47,220Take-home ≈ $46,332

  • $28K10th
  • $36K25th
  • $47KMedian
  • $68K75th
  • $88K90th

median average · bar = middle 50% of workers · how to read it

200people in this job
-39%vs U.S. average
#25 of 25Texas metros
87cost of living (U.S. = 100)
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Market Research Analysts and Marketing Specialists pay range in Laredo

New workers and the lowest-paid 10% earn about $28,170 a year or less, while the top 10% make $87,780 or more. The middle half of market research analysts and marketing specialists in Laredo earn between $36,290 and $68,030.

  • $28K10th
  • $36K25th
  • $47KMedian
  • $68K75th
  • $88K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$54,950$4,579$26.42
Median$47,220$3,935$22.70
Entry level (25th percentile)$36,290$3,024$17.45
Experienced (75th percentile)$68,030$5,669$32.71

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Market Research Analysts and Marketing Specialists pay in Laredo vs. Texas and the U.S.

Market research analysts and marketing specialists in Laredo earn 31% less than the Texas average ($79,770) and 39% less than the U.S. average ($89,490). At the median the gap is -40% against the U.S. median of $78,760.

AreaAverageMedian10th pct.90th pct.Jobs
Laredo$54,950$47,220$28,170$87,780200
Texas$79,770$72,520$37,640$135,71063,350
United States$89,490$78,760$43,390$155,480899,580

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Market Research Analysts and Marketing Specialists salary after taxes in Laredo

On the average salary of $54,950, a single filer in Laredo takes home about $46,332 a year, or $3,861 a month and $1,782 every two weeks. Taxes take 16% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.

Texas paycheck calculator: try your own salary

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Is Laredo a good place for market research analysts and marketing specialists? Pay vs. cost of living

Prices in the Laredo area are 13% below the U.S. average (BEA price parity 87.0), so the average $54,950 buys what about $63,193 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Laredo ($37,250). A typical home costs $218,391, or 4.0 years of this average salary before tax.

See what $54,950 is worth in another city

Market Research Analysts and Marketing Specialists salary in other Texas cities

Laredo ranks 25th of 25 Texas metro areas for this job; Austin pays the most ($89,840).

All Market Research Analysts and Marketing Specialists salaries in Texas

Highest-paying cities for market research analysts and marketing specialists

San Jose, CA pays this job the most of the metro areas we cover ($154,130).

Market Research Analysts and Marketing Specialists salary by city

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Market Research Analysts and Marketing Specialists salary in Laredo: questions

How much do market research analysts and marketing specialists make an hour in Laredo?

$26.42 an hour on average, and $22.70 at the median (BLS, May 2025).

What is the entry-level market research analysts and marketing specialists salary in Laredo?

The lowest-paid 10% earn about $28,170 a year and the 25th percentile is $36,290, a fair guide to starting pay.

What is the market research analysts and marketing specialists take-home pay in Laredo?

About $46,332 a year ($3,861 a month) for a single filer on the average salary of $54,950. Texas has no state income tax.

Do market research analysts and marketing specialists earn more in Laredo than elsewhere?

The average here is 39% less than the U.S. average for this job ($89,490).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Laredo, TX (29700). Relative standard error of the mean wage: 7.0%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
  • Job concentration: location quotient 0.32, this job is less common than in the U.S. overall (location quotient 0.32).

Read the full methodology. Spotted an error? Tell us.