Market Research Analysts and Marketing Specialists pay range in Abilene
New workers and the lowest-paid 10% earn about $33,580 a year or less, while the top 10% make $104,150 or more. The middle half of market research analysts and marketing specialists in Abilene earn between $41,280 and $75,740.
- $34K10th
- $41K25th
- $59KMedian
- $76K75th
- $104K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $64,260 | $5,355 | $30.89 |
| Median | $58,980 | $4,915 | $28.36 |
| Entry level (25th percentile) | $41,280 | $3,440 | $19.85 |
| Experienced (75th percentile) | $75,740 | $6,312 | $36.41 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Abilene vs. Texas and the U.S.
Market research analysts and marketing specialists in Abilene earn 19% less than the Texas average ($79,770) and 28% less than the U.S. average ($89,490). At the median the gap is -25% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Abilene | $64,260 | $58,980 | $33,580 | $104,150 | 190 |
| Texas | $79,770 | $72,520 | $37,640 | $135,710 | 63,350 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Abilene
On the average salary of $64,260, a single filer in Abilene takes home about $53,813 a year, or $4,484 a month and $2,070 every two weeks. Taxes take 16% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
Is Abilene a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Abilene area are 10% below the U.S. average (BEA price parity 90.4), so the average $64,260 buys what about $71,112 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Abilene ($44,340). A typical home costs $217,009, or 3.4 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Texas cities
Abilene ranks 12th of 25 Texas metro areas for this job; Austin pays the most ($89,840).
- Austin$89,840
- Dallas$84,070
- Midland$79,330
- San Antonio$76,020
- Victoria$75,900
- Houston$73,640
- College Station$68,110
- Amarillo$68,030
- Odessa$67,550
- Abilene$64,260
All Market Research Analysts and Marketing Specialists salaries in Texas
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Abilene: questions
How much do market research analysts and marketing specialists make an hour in Abilene?
$30.89 an hour on average, and $28.36 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Abilene?
The lowest-paid 10% earn about $33,580 a year and the 25th percentile is $41,280, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Abilene?
About $53,813 a year ($4,484 a month) for a single filer on the average salary of $64,260. Texas has no state income tax.
Do market research analysts and marketing specialists earn more in Abilene than elsewhere?
The average here is 28% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Abilene, TX (10180). Relative standard error of the mean wage: 3.0%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
- Job concentration: location quotient 0.44, this job is less common than in the U.S. overall (location quotient 0.44).
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