Market Research Analysts and Marketing Specialists pay range in Portland
New workers and the lowest-paid 10% earn about $50,280 a year or less, while the top 10% make $163,440 or more. The middle half of market research analysts and marketing specialists in Portland earn between $62,850 and $124,900.
- $50K10th
- $63K25th
- $85KMedian
- $125K75th
- $163K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $97,230 | $8,102 | $46.75 |
| Median | $85,350 | $7,112 | $41.03 |
| Entry level (25th percentile) | $62,850 | $5,238 | $30.22 |
| Experienced (75th percentile) | $124,900 | $10,408 | $60.05 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Portland vs. Oregon and the U.S.
Market research analysts and marketing specialists in Portland earn 7% more than the Oregon average ($90,540) and 9% more than the U.S. average ($89,490). At the median the gap is +8% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Portland | $97,230 | $85,350 | $50,280 | $163,440 | 8,130 |
| Oregon | $90,540 | $79,150 | $48,060 | $151,800 | 11,310 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Portland
On the average salary of $97,230, a single filer in Portland takes home about $70,025 a year, or $5,835 a month and $2,693 every two weeks. Taxes take 28% of gross pay.
The Portland-Vancouver-Hillsboro, OR-WA metro area crosses state lines, so take-home pay depends on the state where you work:
| State | Per year | Per month |
|---|---|---|
| Working in WA | $77,231 | $6,436 |
| Working in OR | $70,025 | $5,835 |
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). Portland-area Metro and Multnomah County taxes and the 0.1% statewide transit tax are not included.
Is Portland a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Portland area are 5% above the U.S. average (BEA price parity 105.4), so the average $97,230 buys what about $92,230 would buy in a typical U.S. metro. This job pays 1.4 times the median wage of all jobs in Portland ($60,690). A typical home costs $552,022, or 5.7 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Oregon cities
Portland ranks 1st of 8 Oregon metro areas for this job, the best-paid in the state.
All Market Research Analysts and Marketing Specialists salaries in Oregon
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Portland: questions
How much do market research analysts and marketing specialists make an hour in Portland?
$46.75 an hour on average, and $41.03 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Portland?
The lowest-paid 10% earn about $50,280 a year and the 25th percentile is $62,850, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Portland?
About $70,025 a year ($5,835 a month) for a single filer on the average salary of $97,230. Portland-area Metro and Multnomah County taxes and the 0.1% statewide transit tax are not included.
Do market research analysts and marketing specialists earn more in Portland than elsewhere?
The average here is 9% more than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Portland-Vancouver-Hillsboro, OR-WA (38900). Relative standard error of the mean wage: 3.1%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). Portland-area Metro and Multnomah County taxes and the 0.1% statewide transit tax are not included.
- Job concentration: location quotient 1.16, this job is about as common as in the U.S. overall.
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