Market Research Analysts and Marketing Specialists pay range in Gainesville
New workers and the lowest-paid 10% earn about $43,010 a year or less, while the top 10% make $116,200 or more. The middle half of market research analysts and marketing specialists in Gainesville earn between $53,410 and $96,810.
- $43K10th
- $53K25th
- $71KMedian
- $97K75th
- $116K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $76,430 | $6,369 | $36.75 |
| Median | $70,920 | $5,910 | $34.10 |
| Entry level (25th percentile) | $53,410 | $4,451 | $25.68 |
| Experienced (75th percentile) | $96,810 | $8,068 | $46.54 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Gainesville vs. Florida and the U.S.
Market research analysts and marketing specialists in Gainesville earn 6% less than the Florida average ($81,010) and 15% less than the U.S. average ($89,490). At the median the gap is -10% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Gainesville | $76,430 | $70,920 | $43,010 | $116,200 | 670 |
| Florida | $81,010 | $75,450 | $38,830 | $130,570 | 60,770 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Gainesville
On the average salary of $76,430, a single filer in Gainesville takes home about $62,598 a year, or $5,217 a month and $2,408 every two weeks. Taxes take 18% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
Is Gainesville a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Gainesville area are 3% below the U.S. average (BEA price parity 96.7), so the average $76,430 buys what about $79,011 would buy in a typical U.S. metro. This job pays 1.5 times the median wage of all jobs in Gainesville ($47,020). A typical home costs $306,605, or 4.0 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Florida cities
Gainesville ranks 11th of 22 Florida metro areas for this job; Fort Myers pays the most ($89,230).
- Fort Myers$89,230
- Sarasota$84,790
- Jacksonville$84,340
- Orlando$82,300
- Miami$82,060
- Palm Bay$81,190
- Lakeland$80,540
- Naples$78,830
- Tampa$78,680
- Gainesville$76,430
All Market Research Analysts and Marketing Specialists salaries in Florida
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Gainesville: questions
How much do market research analysts and marketing specialists make an hour in Gainesville?
$36.75 an hour on average, and $34.10 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Gainesville?
The lowest-paid 10% earn about $43,010 a year and the 25th percentile is $53,410, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Gainesville?
About $62,598 a year ($5,217 a month) for a single filer on the average salary of $76,430. Florida has no state income tax.
Do market research analysts and marketing specialists earn more in Gainesville than elsewhere?
The average here is 15% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Gainesville, FL (23540). Relative standard error of the mean wage: 1.4%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
- Job concentration: location quotient 0.76, this job is less common than in the U.S. overall (location quotient 0.76).
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